Our Approach
InsightBuilding's market research services are designed to uncover meaningful insights that drive smarter decisions, sharper strategies, and stronger outcomes. Whether you're exploring new markets, refining messaging, or evaluating performance, we tailor every project to meet your unique goals with precision and purpose.
Our Services
Qualitative Research
We go beyond surface opinions to uncover motivations, perceptions, and emotions that drive behavior. Our qualitative research methods provide the depth and nuance needed to inform strategy with real human insight.
In-Depth Interviews
Focus Groups (online and in-person)
Usability testing
Online discussion forums
Workshops
Quantitative Research
Quantitative studies deliver the data you need to measure, compare, and predict. Using statistically sound methods, we help you drive confident, numbers-driven decisions.
Online Surveys
Telephone and intercept surveys
Conjoint Analysis
Market Segmentation
Brand awareness and perception tracking
Concept and product testing
Pricing research
Customer satisfaction and loyalty studies
Strategic Planning
We connect insight to action. By aligning research findings with your business goals, we help you shape strategies that are informed, intentional, and built for results.
Market opportunity assessments
Competitive analysis
Communications and messaging strategy
Go-to-market planning
Stakeholder engagement strategies
Needs assessments
Strategic facilitation
Research-to-strategy integration
Our Clients
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